latest news
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recent research
Consumer behavior and demographic research tool powered by PersonicX and MicroBuild
This website has been designed primarily for use by the academic community and media professionals as a research tool to conduct market segmentation research using Acxiom’s PersonicX® segmentation suite.
PersonicX® is a household-level segmentation and visualization system that clusters U.S. households into one of 70 segments within 21 life stage groups based on specific consumer behavior and demographic characteristics.
how to use it
This section includes detailed information on how to conduct research on this site and the tools involved including full descriptions of the 21 lifestages and 70 clusters associated with PersonicX®. click to learn more >
